TUTTO
PASSA
THE SUN DOESN'T JUST TAN YOUR SKIN.
IT WRITES ITS NAME ACROSS YOUR BODY.
TUTTO PASSA was born from a simple truth: the best things in life are temporary. A sunset. A summer. The warmth on your skin after a day in the Mediterranean sun. We don't fight time — we celebrate it.
Our Sun Balm is crafted for those who understand that luxury isn't about permanence — it's about the quality of the moment. Every ingredient is chosen not just for what it does, but for what it means.
"Liquid gold on sun-kissed skin — this is what luxury feels like."
CLEANSE
Begin with clean, exfoliated skin. The ritual starts with preparation — a blank canvas for the sun's artistry.
WARM
Take a generous amount between your palms. Feel the balm melt from body heat, releasing notes of coconut and earth.
ANOINT
Apply in long, flowing strokes. Cover every surface — arms, legs, shoulders, décolletage. This is not skincare. This is ceremony.
SURRENDER
Step into the light. Let the sun find you. The beta-carotene deepens your tone while the oils protect and nourish. Glow.
Crafted for every skin.
A thick, glossy balm with a warm golden-orange hue. Smooth to apply, rich in texture, with a natural coconut fragrance that whispers of distant shores. No shimmer — just pure, honest radiance.
Hover or tap each ingredient to discover its purpose.
THE FORMULA
A thick, glossy balm with a warm golden-orange hue. No shimmer — just pure, honest radiance.
Valerie Feliz Schuur
FOUNDER & CREATOR
Valerie Feliz Schuur is a Dutch-Dominican content creator, entrepreneur, and the visionary behind TUTTO PASSA. With over 100,000 followers across Instagram and TikTok, she's built a community that celebrates authenticity, warmth, and the beauty of every skin tone.
Growing up between two cultures, Valerie understood that beauty isn't one-dimensional. She created TUTTO PASSA to challenge the idea that tanning products are cheap or made for one kind of person. Her vision: a luxury tanning balm that every body can wear with pride — crafted with the same care as the world's finest skincare.
"Because for her, glowing skin isn't about vanity — it's about the confidence that comes from feeling at home in your own body."
Designed with iconic packaging that turns heads and earns recognition, just like the world's most beloved brands. This is not disposable beauty. This is luxury you carry with pride.