The sun writes poetry on your skin
TUTTO
PASSA
All-organic luxury tanning balm. Crafted in Italy with nature's most precious oils. For every skin, every soul, every golden hour.
The sun doesn't just touch your skin — it transforms you.
TUTTO PASSA was born from a simple truth: the most beautiful things in life are fleeting. A golden hour. A summer breeze. The warmth of the sun on bare skin. We created a balm that captures that moment — that sacred exchange between you and the sun — and lets you carry it with you.
"Everything passes, but the glow remains."
Our Promise
Our skin like bronze and our hair like cashmere
Four Pillars of Radiance
Premium Quality
Crafted with the finest organic ingredients, sourced from nature's most precious reserves.
Inclusive Design
Skincare has no gender. Every body deserves to glow with confidence and pride.
High Performance
A deep, natural bronze that lasts. No shimmer, no streaks — just pure golden radiance.
Authentic Luxury
Real luxury isn't about exclusion. It's about craftsmanship you can feel on your skin.
A Love Letter to the Sun
She stood where the sun meets the sea, and the light wrote her name across the water.
Sun Balm
For Deep Natural Glow · 100ml · Made in Italy
100ml · Made in Italy
Warm
Take a small amount and warm between your palms. Feel the coconut fragrance transport you.
Apply
Smooth over skin in long, generous strokes. Let the balm melt into you.
Bask
Step into the sun. Let the beta-carotene and natural oils work their alchemy.
Glow
Watch as your skin transforms — deep, warm, golden. The sun's poetry, written on you.
Every drop, a gift from the earth.
We searched the Mediterranean for nature's most precious oils and extracts. Each ingredient was chosen not just for what it does, but for what it means.
Creates a protective barrier that locks in moisture and golden warmth
Deep hydration from the tropics, melting into skin like silk
Vitamin E-rich oil that makes skin luminous from within
Natural tanning accelerator with omega-3 fatty acids
Lightweight absorption that leaves skin impossibly smooth
Mediterranean gold — antioxidant protection since antiquity
Mirrors your skin's natural oils for perfect harmony
Nature's own golden pigment — the secret to deep, warm color
Rare algae extract that deepens and prolongs your tan
Powerful antioxidant that protects your glow from fading
The Formula
A thick, glossy balm with a warm golden-orange hue. Smooth to apply, rich in texture, with a natural coconut fragrance that whispers of distant shores. No shimmer — just pure, honest radiance.
Valerie Feliz Schuur
Founder & Creator
She didn't create a product.
She started a movement.
Valerie Feliz Schuur is a Dutch-Dominican content creator, entrepreneur, and the visionary behind TUTTO PASSA. With over 100,000 followers across Instagram and TikTok, she's built a community that celebrates authenticity, warmth, and the beauty of every skin tone.
Growing up between two cultures, Valerie understood that beauty isn't one-dimensional. She created TUTTO PASSA to challenge the idea that tanning products are cheap or made for one kind of person. Her vision: a luxury tanning balm that every body can wear with pride — crafted with the same care as the world's finest skincare.
"Because for her, glowing skin isn't about vanity — it's about the confidence that comes from feeling at home in your own body."
Our Manifesto
We're breaking the outdated idea that tanning oil is cheap or made for one kind of person.
Our products are crafted to be proudly carried, not hidden or thrown away — designed with iconic packaging that turns heads and earns recognition, just like the world's most beloved brands.