Mediterranean terrace
All-Organic · Sun-Kissed · Conscious

Tutto
Passa

Our skin like bronze and our hair like cashmere

Luxury Tanning Oil

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Sun-Kissed✦All-Organic✦Inclusive✦Conscious✦Luxurious✦Nature-Made✦Effortless✦Radiant✦Sun-Kissed✦All-Organic✦Inclusive✦Conscious✦Luxurious✦Nature-Made✦Effortless✦Radiant✦
Our Story

Born from the sun,
made with love

TUTTO PASSA was born from a simple truth — the best glow comes from nature, not a lab. Founded by Valerie Feliz Schuur, this brand is a love letter to sun-kissed skin, Mediterranean culture, and the belief that beauty should be effortless, inclusive, and real.

Every jar is crafted with 100% organic ingredients, designed to give you a deep, natural tan in just 15 minutes. No shimmer. No shortcuts. Just pure, golden radiance.

"Everything passes, but your glow stays"

Beach club lifestyle

15 min

Visible Results

100%

Organic

The Product

Sun Balm

For Deep Natural Glow — 100 ml

TUTTO PASSA Sun Balm
€24.80Made in Italy

All-organic tanning oil with a thick, luxurious texture and a cool 90s classic vibe. This powerful formula gives you a smooth, natural tan in just 15 minutes while keeping your skin soft and hydrated.

Not just for tanning — so versatile it doubles as a nourishing hair mask, helping you achieve an all-around healthy glow.

No ShimmerCoconut FragranceHair Mask Too

How to Use

01

Warm it up

Scoop a small amount and warm between your palms

02

Apply generously

Smooth over skin in circular motions for even coverage

03

Soak up the sun

Let the sun do its magic — visible glow in 15 minutes

04

Glow all day

Reapply as desired for a deeper, richer bronze

"You'll never get more tanned with any other oil"

— The TUTTO PASSA Promise

Natural ingredients

🌿 Natural Coconut Fragrance

The Essentials

Nature's finest,

nothing more ✦

Petrolatum

Cocoa Butter

Sunflower Oil

Walnut Oil

Hazelnut Oil

Olive Oil

Jojoba Oil

Beta-Carotene

Vitamin E

Dunaliella Salina

Caprylic/Capric Triglyceride

Base
Oils
Actives
It's tan o'clock ☀️Let your soul glowShe glows againBronze is the new blackSun-kissed & blessedIt's tan o'clock ☀️Let your soul glowShe glows againBronze is the new blackSun-kissed & blessed
Valerie Feliz Schuur

@valerieeschuur

The Founder

Valerie Feliz
Schuur

"Something between iconic & psychotic"

Valerie Feliz Schuur is a Dutch creative force with a magnetic presence that has captivated over 100,000 followers on Instagram and millions on TikTok. Known for her effortless style, sun-kissed glow, and unapologetic authenticity, Valerie embodies the very essence of TUTTO PASSA — confident, bold, and beautifully real.

When people kept asking about her radiant tan, Valerie saw more than a compliment — she saw a calling. She channeled her passion for skincare, her love of Mediterranean culture, and her belief that beauty belongs to everyone into creating TUTTO PASSA.

With her signature blend of controlled chaos and creative vision, Valerie didn't just create a product — she started a movement. Because for her, glowing skin isn't about vanity. It's about the confidence that comes from feeling at home in your own body.

InstagramTikTok

Our Manifesto

We're breaking the outdated idea that tanning oil is cheap or made for one kind of person.

Our products are crafted to be proudly carried, not hidden or thrown away — designed with iconic packaging that turns heads and earns recognition, just like the world's most beloved brands.

Luxury You Carry With Pride