Sun-drenched Mediterranean coastline

All-organic luxury tanning oil

Our skin like bronze
and our hair like cashmere

Made in Italy
Friends enjoying summer

for everybody

Mediterranean coast

mediterranean summer

The Story

Glow, confidence, and good skin aren't made for one type of person.

It all started before we ever thought about creating a brand. Out of nowhere, people — from elegant older women to confident young men in beach shorts — began asking about the tan. That's when it hit us: this isn't just about color. It's about how you feel in your own skin.

We wanted to create something that reflected that truth — a luxury tanning and skin oil designed for every body, every tone, every gender. Something so beautiful and high-quality that you'd want to carry it proudly.

"Skincare has no gender"

"You'll never get more tanned with any other oil"

The Product

Sun Balm

For deep natural glow — 100 ml

A thick, glossy balm crafted from petrolatum and cocoa butter, enriched with sunflower, walnut, hazelnut, and olive oils. Beta-Carotene and Dunaliella Salina extract deliver a warm, golden color. Natural coconut fragrance. No shimmer — just pure, radiant glow. Can also be used as a nourishing hair mask.

€24,80Made in Italy

15 min

Visible Results

100%

Organic

0

Shimmer

How to Use

01

Apply generously to skin

02

Wait 15 minutes for the magic

03

Rinse off in the shower

04

Reveal your glowing, perfectly tanned skin

TUTTO PASSA Sun Balm

sun balm — 100ml

Product flat lay

the essentials

What's Inside

Nature's finest,
nothing more.

Every ingredient is chosen with intention. No shimmer, no shortcuts — just pure, organic oils that work with your skin's natural chemistry.

Natural ingredients

natural coconut fragrance

01

Petrolatum

Protective base that locks in moisture

02

Cocoa Butter

Deep hydration with a rich, velvety feel

03

Sunflower Oil

Vitamin-rich nourishment for radiant skin

04

Walnut Oil

Omega-3 fatty acids for skin elasticity

05

Hazelnut Oil

Lightweight moisture that absorbs quickly

06

Olive Oil

Mediterranean gold for deep conditioning

07

Caprylic/Capric Triglyceride

Silky-smooth texture enhancer

08

Jojoba Oil

Balances natural oils for lasting hydration

09

Beta-Carotene

Natural pigment for warm, golden color

10

Vitamin E

Antioxidant protection against free radicals

11

Dunaliella Salina

Microalgae extract for natural bronze tone

Valerie Feliz Schuur

@valerieeschuur

The Founder

Valerie Feliz Schuur

"Something between iconic & psychotic"

Valerie Feliz Schuur is a Dutch creative force with a magnetic presence that has captivated over 100,000 followers on Instagram and millions on TikTok. Known for her effortless style, sun-kissed glow, and unapologetic authenticity, Valerie embodies the very essence of TUTTO PASSA — confident, bold, and beautifully real.

When people kept asking about her radiant tan, Valerie saw more than a compliment — she saw a calling. She channeled her passion for skincare, her love of Mediterranean culture, and her belief that beauty belongs to everyone into creating TUTTO PASSA.

With her signature blend of controlled chaos and creative vision, Valerie didn't just create a product — she started a movement. Because for her, glowing skin isn't about vanity. It's about the confidence that comes from feeling at home in your own body.

TUTTO PASSA

We're breaking the outdated idea that tanning oil is cheap or made for one kind of person.

Our products are crafted to be proudly carried, not hidden or thrown away — designed with iconic packaging that turns heads and earns recognition, just like the world's most beloved brands.

Luxury you carry with pride.