Mediterranean terrace at golden hour

TUTTO
PASSA

Our skin like bronze and our hair like cashmere

All-organic luxury
The Story

Glow, confidence, and good skin aren't made for one type of person — they're for everybody.

It all started before we ever thought about creating a brand. Out of nowhere, people — from elegant older women to confident young men in beach shorts — began asking about the tan. That's when it hit us: this isn't just about color. It's about how you feel in your own skin.

We wanted to create something that reflected that truth — a luxury tanning and skin oil designed for every body, every tone, every gender. Something so beautiful and high-quality that you'd want to carry it proudly.

Diverse group of friends at a Mediterranean beach

"Skincare has no gender"

01

Premium Quality

Carefully chosen, skin-loving oils with a rich, thick texture that hydrates as it glows.

02

Inclusive Design

Gender-neutral scent, tone, and branding that speaks to everyone.

03

High Performance

Fast-absorbing, long-lasting glow that works with the skin — not against it.

04

Authentic Luxury

Transparent ingredients, recyclable packaging, and modern minimalism over flashy excess.

TUTTO PASSA Sun Balm jar on white towel
The Product

Sun Balm

For deep natural glow — 100 ml

All-organic tanning oil with a thick, luxurious texture and a cool 90s classic vibe. This powerful formula gives you a smooth, natural tan in just 15 minutes while keeping your skin soft and hydrated, preventing dryness and pesky tan lines.

Not just for tanning — so versatile it doubles as a nourishing hair mask, helping you achieve an all-around healthy glow.

€24,80
Made in Italy
15 minVisible results
100%Organic
0Shimmer

How to use

01Apply generously to skin
02Wait 15 minutes for the magic
03Rinse off in the shower
04Reveal your glowing, perfectly tanned skin
Rich golden tanning balm texture close-up

"You'll never get more tannedwith any other oil"

Natural organic ingredients — coconuts, oils, nuts, and botanicals
Natural coconut fragrance
What's Inside

Nature's finest,
nothing more.

Every ingredient is chosen with intention. No shimmer, no shortcuts — just pure, organic oils that work with your skin's natural chemistry.

01

Petrolatum

Protective base that locks in moisture

02

Cocoa Butter

Deep hydration with a rich, velvety feel

03

Sunflower Oil

Vitamin-rich nourishment for radiant skin

04

Walnut Oil

Omega-3 fatty acids for skin elasticity

05

Hazelnut Oil

Lightweight moisture that absorbs quickly

06

Olive Oil

Mediterranean gold for deep conditioning

07

Jojoba Oil

Balances natural oils, non-comedogenic

08

Beta-Carotene

Natural pigment for warm, golden color

09

Vitamin E

Antioxidant protection against free radicals

10

Dunaliella Salina

Microalgae extract for natural bronze tone

It's tan o'clock

Let your soul glow

Valerie Feliz Schuur — Founder of TUTTO PASSA
@valerieeschuur
The Founder

Valerie Feliz
Schuur

"Something between iconic & psychotic"

Valerie Feliz Schuur is a Dutch creative force with a magnetic presence that has captivated over 100,000 followers on Instagram and millions on TikTok. Known for her effortless style, sun-kissed glow, and unapologetic authenticity, Valerie embodies the very essence of TUTTO PASSA — confident, bold, and beautifully real.

When people kept asking about her radiant tan, Valerie saw more than a compliment — she saw a calling. She channeled her passion for skincare, her love of Mediterranean culture, and her belief that beauty belongs to everyone into creating TUTTO PASSA: a luxury tanning oil that celebrates every skin tone, every body, every story.

With her signature blend of controlled chaos and creative vision, Valerie didn't just create a product — she started a movement. Because for her, glowing skin isn't about vanity. It's about the confidence that comes from feeling at home in your own body.

TUTTO PASSA logo

We're breaking the outdated idea that tanning oil is cheap or made for one kind of person.

Our products are crafted to be proudly carried, not hidden or thrown away — designed with iconic packaging that turns heads and earns recognition, just like the world's most beloved brands.

Luxury you carry with pride.